UGG Australia Launches Campaign Targeting Men

UGG Australia Launches Campaign Targeting Men


UGG Australia, a division of Deckers Outside Corporation, right now unveiled its very first broadcast commercial, part of an integrated multi-media marketing and advertising campaign to support its men's collection. Featuring quarterback Tom Brady and music by Mos Def, the "Steps" spot will air nationally on Monday Evening Football on ESPN on September 12 and could be the lead component of a campaign that includes additional Television, on the net digital, national print and outside media and showcases the brand's variety of men's footwear too as select outerwear, apparel and accessories.

NEW YORK -- UGG Australia, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), currently unveiled its initial broadcast commercial, portion of an integrated multi-media advertising and marketing campaign to help its men?¡¥s collection. Featuring quarterback Tom Brady and music by Mos Def, the ?¡ãSteps?¡À spot will air nationally on Monday Evening Football on ESPN on September 12 and will be the lead component of a campaign that includes extra Television, on the net digital, national print and outside media and showcases the brand?¡¥s array of men?¡¥s footwear at the same time as decide on outerwear, apparel and accessories.

?¡ãLaunching our men?¡¥s campaign with Tv illustrates the commitment we've got to this initiative and to our partnership with Tom Brady,?¡À said UGG Australia president Constance X. Rishwain. ?¡ãWorking with Tom lets us to celebrate the heritage of UGG and with the similar time introduce it to a brand new generation of modern day men like him who appreciate great design and style paired using the UGG ??inside?¡¥ knowledge.?¡À

30-second spot, it is possible to see (Monday) Football Evening in on the internet digital media platforms, including ESPN.com, CBS.com, Pandora launched known as "steps" with music hip-hop singer Holmes shot: three-time champion star at Hulu and Brightroll 9 July. "Steps" around the spot by following the steps of his life Tom Brady. Guys wearing UGG footwear on the audience to comply with his journey, by his ever-changing seasons and surroundings, ultimately top towards the stadium.